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Boston Beer Company Creative Services Co-op
Tasked with: handling Samuel Adams® and Angry Orchard® sales-rep requests for customized promotional materials. Managed both design and production, determined in-house vs. vendor printing, set timelines to meet in-hand dates, ensured brand-guideline compliance, secured approvals, and coordinated final printing and shipping.
Menu Cards & Posters
Samuel Adams® Buildout
My growing confidence with brand guidelines gave me the opportunity to create a brand buildout from scratch that would later be added to our library for future requests.
My growing confidence with brand guidelines gave me the opportunity to create a brand buildout from scratch that would later be added to our library for future requests.
I had the opportunity to create text-heavy designs and expand my Photoshop skills through Angry Orchard®'s special-sized requests, as well as requests that required approval from the Samuel Adams® team.
A user-friendly 24”×18" wholesaler map (with a requirement of having the list of regional and divisional managers on the map), designed for the CEO. After the initial version, the client requested adding all 407 wholesalers, prompting a full redesign...
Internal Team Logo Request
On the left is the internal logo I created for the Autonomous Maintenance Team. Requirements it had: “DePaul McCartney and Cans” name needed to be featured, reference Paul McCartney and Wings, and include depalletizer elements. It wasn’t until the end of the process that I saw that the “A” in “Cans” could become a can-tab shape. I created multiple versions and shared them with the client to choose from.
*The Boston Beer Company is home to brands Samuel Adams®, Twisted Tea®, Angry Orchard®, Truly®, and Sun Cruiser®.
®2024 The Boston Beer Company, Boston, MA. All rights reserved.
Artwork designed exclusively for The Boston Beer Company, under a work for hire. All rights, title, and goodwill remain the property of the The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.