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Mental Health x Lululemon Collab

Tasked with: identifying and exploring a “wicked problem” (a deeply complex issue with no single, straightforward solution).

Brand Identity System

Designed icon

Color Palette

Chosen font

A Booklet

Created to showcase mockups, custom symbols and a cohesive theme to engage the target audience.

Social Media Campaign

This campaign would serve as their debut, announcing their collaboration to address mental health.