Designing Awareness

Undergrad Course

The course centered on identifying and exploring “wicked problems,” challenging me to analyze complex, real-world issues through research, iteration, and systems thinking.

Brand Identity System

Designed icon

Color Palette

Chosen font

A Booklet

Created to showcase mockups, custom symbols and a cohesive theme to engage the target audience.

Social Media Campaign

This campaign would serve as their debut, announcing their collaboration to address mental health.