DraftKings Social Media

Content Creator Co-op

During my five-month co-op at DraftKings, I designed and executed graphics across DraftKings handles and partnerships. Collaborating with a team of 12+ creatives, I supported a wide range of needs: from large-scale tentpole campaigns to rapid-turn Photoshop edits and daily social graphics, while refining designs through peer feedback to align with informal social guidelines. During this time, I increased Pick6’s overall content output while also developing proficiency in AI-driven image creation. My contributions helped generate over 17,000,000 views, reach 5,000,00 users, drive 700,000 engagements and receive 400,000 impressions.

*The role required adaptability as I navigated a manager transition and team reorganization.

In five months, I contributed to more than

I created daily and tentpole graphics for @DraftKings, @DraftKings_Sportsbook, @Pick6, @DKWrigleyField, and @DKScottsdale, and led the design of a comprehensive promotional campaign ahead of the December 1 launch to build excitement and maximize engagement.