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UNESCO World Heritage
Undergrad Course
The course focused on building a comprehensive identity system by designing key brand components, including a mark, logotype, typography, color palette, and a supporting fifth element.
Brand Identity System
Chosen Fonts
With the identity system established, I expanded it across every required deliverables: print materials, a full booklet, on-site signage for the UNESCO site, and supporting digital assets. Doing this ensured consistency and flexibility at every scale.
Identity System Applied to Print Materials
Letterhead & Envelope
New Yorker Advertisements
I created three full-page ads for The New Yorker, each built to the required 47p × 65p dimensions. (Note that all other print assets were intentionally designed as squares to maintain cohesion across the system).
Identity System Applied to Mobile & Desktop Web Pages
Desktop view
Mobile Screen & Application Icon
A Dual-Text Information Booklet
The left-hand pages represent one set of content, while the right-hand pages feature the other, allowing readers to flip the booklet to expereience the alternate narrative from the opposite direction.