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UNESCO World Heritage Site
Tasked with: developing a comprehensive identity system in detail. Design and define the essential building blocks: a mark, logotype, typography options, color palette, and fifth element.
Brand Identity System
Chosen Fonts
With the identity system established, I expanded it across every required deliverables: print materials, a full booklet, on-site signage for the UNESCO site, and supporting digital assets. Doing this ensured consistency and flexibility at every scale.
Letterhead & Envelope
I created three full-page ads for The New Yorker, each built to the required 47p × 65p dimensions. (Note that all other print assets were intentionally designed as squares to maintain cohesion across the system).
Mobile & Desktop Web Pages
Desktop view
The left-hand pages represent one set of content, while the right-hand pages feature the other, allowing readers to flip the booklet to expereience the alternate narrative from the opposite direction.