Mental Health x Lululemon Collaboration An assignment focused on choosing a wicked problem, which is a complex issue that’s difficult to define and has no simple solution.
I chose mental health as my wicked problem because many people struggle silently and keep things to themselves. I believe it’s important to keep normalizing mental health and encouraging open conversations.
For this project, I created a campaign with Lululemon focused on raising mental health awareness. I chose Lululemon because their large reach could help spread the message to more people and highlight its importance.
For this project, I created a campaign with Lululemon focused on raising mental health awareness. I chose Lululemon because their large reach could help spread the message to more people and highlight its importance.
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This social media campaign would serve as their debut, announcing their collaboration to address mental health.
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This social media campaign would serve as their debut, announcing their collaboration to address mental health.
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A zine created to showcase mockups, custom symbols (developed as part of our wicked problem solution), and a unified theme to engage the target audience.
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Beauty Product Waste
This section features data visualizations on makeup waste, illustrating overconsumption, the influence of marketing, and its environmental impact through researched and collected data.
My research showed that while people still buy a lot of makeup, it’s up to companies to use eco-friendly packaging and be more sustainable. Consumers care about the environment, but they don’t usually choose products based on packaging alone. Instead, sustainable packaging is seen as a nice extra, not a main reason to buy.
