Mental Health x Lululemon Collaboration
In graphic design two, we were tasked with identifying a wicked problem in society. A wicked problem is a term that describes difficult-to-solve issues that often lack clear definitions and have multiple causes and solutions.
The wicked problem I chose was mental health. Far too often, people fight their own battles and bottle it up, keeping things to themselves. I believe it needs to continue to be normalized and recognized as an important issue that should be talked about openly.
This project enabled me to create an imaginary campaign with Lululemon where they create a line dedicated to raising awareness for Mental Health. I chose Lululelemon because the larger the company's reach, the more individuals would become exposed to the line, thereby amplifying the importance of the message.
On the left, is a post created for the launch of the collab with the intention that Lululemon would upload it to their feed.
This would ultimately be their debut on social media where they announce their collab with tackling mental health.
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At the end of the semester, we were instructed to put together a zine (a concept I was familiar with from my London semester abroad).
Our zine needed to feature our mockups, symbols (we designed for our solution to our wicked problem), and a consistent theme from page to page to target its intended audience.
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